The most basic of resumes

If you care about my education and job experience, you can also have a prettier overview on LinkedIn. If you’re interested in hiring me for freelance copywriting or translation, you can also check my portfolio!

Work experience (most recent)

Head of Content, Hyli – since 2024

  • Created, then executed an entire inbound marketing plan and content strategy:
    • Audiences: developers, founders, general public (crypto-native or not)
    • Channels: blog, video podcast, social media (X, LinkedIn, Farcaster, YouTube, Telegram)
  • Managed a social media marketer to ensure consistent, engaging messaging; led the social media strategy myself outside of these freelance missions.
  • Engaged a community of developers building on Hyli.
  • Oversaw Hyli’s technical documentation: created architecture and content from scratch.
  • Collaborated with our developer team to translate complex concepts into accessible guides.

Marketing Localization Editor, French, Meta (Facebook, Instagram, Oculus) – 2018-2024

  • Reviewed all marketing content translations to French
  • Adapted global and EMEA marketing campaigns to the French market
  • Trained and vetted new translation teams
  • Supported Diversity & Inclusion projects at Facebook France and Facebook Southern Europe
  • Led documentation efforts to improve collaboration between Marketing, Sales & i18n
  • Introduced inclusive spelling in French, then drove locale-agnostic adoption

Content marketing manager, JobTeaser – 2017-2018

  • Identified and studied target personas
  • Created persona reports for internal use
  • Created and implemented an editorial calendar for our blog and premium content
  • Launched and managed two blogs: Recruiting the New Generation for company recruiters, Inspiring the New Generation for career services departments at higher education institutions
  • Wrote blog posts and premium content pieces, including through co-creation with innovative companies and institutions
  • Conducted original research on Generation Z at the beginning of their career
  • Worked with a translation agency: from English-language content to French (I also edited and localised translated content) and German

Marketing implementation specialist, HubSpot – 2016-2017

  • Teaching 80+ customers inbound marketing, project management, B2B content strategy, in French, English & Italian
  • Implementation and onboarding with the HubSpot platform and tools
  • Internal expert on content marketing, influencer marketing, SEO, social media

Education

  • BA in Sociology, Université de Strasbourg – 2018-2021.
  • MSc in Management; emlyon business school – 2013-2015. With a specialization in marketing and two 6-month internships.
  • BA, Applied foreign languages; Université Grenoble-Alpes – 2010-2013. Italian and English, applied to business and legal contents.

Languages

  • French (native speaker)
  • English (bilingual)
  • Italian (fluent)
  • German (intermediate)