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Alex
Le site Internet d'Alex Sirac.
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Community isn’t always good (especially in marketing)

Community in marketing or elsewhere is a problematic concept. A strong and top-down sense of community is prone to creating discrimination and hindering innovation. Everything these days is about building a sense of community. I don’t like it. I’ve spent most of my life looking for a sense of belonging. I had it in skating,…

par Alex 2022-06-07 | 544 Mots | 1 Commentaire

2021 reading recap and recommendations

2021 started slow, and the fall and winter have been intense months of reading 😀 In total, I read 102 books in 2021. I’m not going to share all of them here, but only my favourites. I’ve also made a very conscious effort to diversify my reading in 2021, as you probably will notice from…

par Alex 2021-12-31 | 1,685 Mots | Commenter

Reinventing the vent

(Also known as « a rant about rants ». But I also suggest practical solutions!)

par Alex 2021-07-12 | 2,169 Mots | Commenter

Saving the world from Zoom fatigue

COVID-19 showed the flaws of video calls, and now we must save the world from Zoom fatigue.

par Alex 2020-12-15 | 2,201 Mots | Commenter

The charming naiveté of absolute scrubs

When someone discovers an activity or community, they may be misguided and aim for things that we know are impossible. What if we helped them with their naive goal instead of tearing the goal down from the start?

par Alex 2020-10-19 | 569 Mots | Commenter

Are blogs over?

Thinking about how we can reinvent blogs and chronologically-ordered content. Are blogs over? I see it on Réussir Mes Études: visit numbers have consistently gone down in the past three years, while social media took the lead. Where’s the problem? Is it just the format, or are there other issues at stake? I’ve tried to…

par Alex 2020-10-13 | 727 Mots | Commenter

Spotify and the bleak future of podcasting

In which I complain about how Spotify is destroying one of the last free places of the Internet.

par Alex 2020-10-01 | 792 Mots | Commenter

How to break down a huge task

A detailed guide to breaking down your work where you don’t know where to start.

par Alex 2020-09-13 | 477 Mots | Commenter

Being the Smurfette

Remember the Smurfette, the lovely, pretty, only woman in a village of 99 Smurfs, that everyone’s in love with? She also exists in gaming. But it’s really not that nice of a position to be in.

par Alex 2020-08-08 | 952 Mots | Commenter

How to build a Melee community in 2020

As originally posted in May 2020 on the now-defunct SmashAdvice website. My friend VeK has recently moved to a remote part of France. There’s no big gaming scene there, and even Ultimate isn’t too active, so he’s wondering if he can build a Melee community in 2020 there. At the same time, another French player,…

par Alex 2020-05-05 | 5,969 Mots | Commenter

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