I really am *this* close to buying a Kobo.
The Pocket integration would just change my life – I read loads of articles and make a bunch of highlights, and currently I have to grab them by manually connecting my Kindle to my computer, then pulling the Clippings doc, which strips out all formatting, images and links, then sorting through everything. It’s ok for making documentation notes with mediocre quality but not ok for monitoring and curating content more publicly.
Also, well, Not Amazon. Not that I buy books on Amazon anyway, to be fair.